Tigerair Frequent Flyer Program

Tigerair has a rather special and distinctive program which is aimed at infrequent flyers. This is the online airline which has chosen to offer deals and rewards to those who do not fly often, encouraging them to fly more.

The program has many tiers of membership and the flyers are allowed to choose the one which suits them the best. There are no cards to be issued and the print-outs are taken at home.

Membership levels are:

1. Wood Paneling

2. Aerobics Leotard Blue

3. Turkish Delight

4. Deluxe Golden Glow

5. Bling Bling Ruby

6. Triple Emerald Sapphire Ivory

7. 70’s Brown

8. bin Green

9. Purple

10. Bronze

11. 2nd PLace School Sports Ribbon Red

12. Platinum

13. Milk Chocolate

14. Really Dark Black

15. Boring White

16. Antarctic White

17. Soy Latte

18. Beer

It is a novel way to develop emailing lists, provide information to people regarding deals and offers and pitching this market segment for booking flights more often.